Many companies start with a plan to spread their business name across the internet. They build a website without external support and do a decent job of creating a presence, but they don’t generate leads or the conversions they expected. This is a natural and common problem, but it’s bad business not to call in an SEO consultant like us when search engines don’t find you, customers don’t call, and internet users choose not to click on links to your business if they can find these at all.
So lets put together a list of everything that is on this page so that it’s really easy to navigate for you!
Table of contents:
- What Is SEO?
- What Is Local SEO
- Paid Traffic
- Social Media
- Call The Experts
- Time For SEO
- Price For SEO
First, it’s important for you to understand exactly what SEO is. It’s short for “search engine optimization” and is a process of getting your website to appear higher up in the search engines natural results. These are also called the organic results. There is also a section called the “paid results” which is where people using pay per click appear. As you may be able to tell already, people who appear here are paying for each click…or each time their ad is clicked. When you appear in the natural results it’s totally free. So in simple terms, SEO is the process of getting your website to appear higher in the natural or free search results. Back to Top
Local SEO is a term specifically used for any term that is localized. What we mean by that is any search term that has a location attached to it. This is the case for most service based business that are available. For example, you may go and look for a “Dallas plumber” or a “Los Angeles injury lawyer” or a “Baltimore pediatrician”. These are all considered “local terms” because there is a location attached to them. We of course do local search engine optimization, along with anything else that you may need. Back to Top
This is another form of traffic that we offer, and as with most things that are both benefits and downfalls to this. One of the biggest benefits of paid traffic is that it’s immediate. Unlike SEO which can take a while to start generating traffic, paid traffic comes in very quickly. One of our favorite uses for paid traffic is to see how the traffic reacts to your website. Once we send paid traffic to see how that audience responds to your website, we can then start the search engine optimization process. This can save a lot of time and headache, because a lot of times people will try to start doing SEO for keywords that don’t even turn into customers or conversions for them, which can be a waste of time and money. Back to Top
Social media has obviously become a very large source of marketing over the last few years. Some of the largest websites on the internet are social media sites. We are talking about sites like Facebook, Instagram and Twitter. Ever heard of these sites? Of course you have! With so much traffic being used by these huge social media sites, it’s very important for you to take full advantage of all of the traffic that is coming through them. Our team knows how to leverage social media in a way that will send more visitors through your website directly, but also help with your SEO which will of course just increase traffic even more. Back to Top
What good can our team of Delaware SEO consultants do if your website is already up and running? How can we stop this problem from dragging you down and out of business? Plenty of companies from Wilmington, Newark, and in nearby states of New Jersey and Philadelphia have asked us these very same questions and this is what they discovered. Back to Top
You don’t know what’s wrong with a sore body until the doctor calls for tests: an X-Ray, blood tests, or a CT scan, for example. When your SEO strategy is ailing, experts also conduct tests. We go to analytical sites to determine if a company is choosing the best keywords. We carefully read comparison charts showing their performance against that of competitors. Consultants discover traffic rates for a client and compare these to conversions, arriving at a percentage and also a real number. Tests reveal a lack of backlinks or backlinks in poorly chosen locations, no social media, blogs that have gone stale, and much more. Back to Top
One of the major problems firms have is that they aren’t generating leads; links within content which clients click on and lead to the firm’s website. They can be planted inside of blog articles, PPCs, Twitter posts, and bio pages. YouTube videos or videos on a company’s web page can also generate leads; people calling or emailing to request a quote for services or buy something.
Some of these leads will only cause traffic levels to rise and that’s a good start, but not good enough. If you have ever tried to sell a house, you know that when lots of people drive by, your hopes rise but they are dashed if no one comes in to look or people come in but no one makes an offer. Leads and traffic are no good without conversion.
Some of this is down to the business itself. They have to be promoting a product people want, sold at a price they find reasonable. Another element of success is how a business presents their products and whether they select currently popular keywords. A professional will assess whether the website loads quickly enough, analyze keywords, and critique the style of a page. Will consumers know what you sell after a quick glance at your landing page? If they get confused or try to go deeper but the website is badly organized, that’s a lead lost. Back to Top
Once all problems are assessed and fixed where needed, the client needs to be sure he paid for something tangible to be done. Our SEO services include reporting at regular intervals. And, depending on the situation, we teach our clients how to find and interpret certain data for themselves too. Back to Top
As we mentioned above, search engine optimization is a process. It takes time. One of the biggest questions we get is “how long is this going to take?”. It’s a good questions but it’s impossible to just give an open answer to that as it’s going to differ for everyone. It depends what type of investment you are putting into the project, how tough the terms you are trying to rank for are, what you currently have done to your website and many other things. Often when people ask this question we will analyze your site individually and give you an answer. It can usually be any where from 3 months to a couple years, depending on the size of the project and the investment being made. Back to Top
Again, this is another one that is really going to differ from person to person. We have dealt with clients that have paid $100,000+ a month and clients that have paid as little as $500 a month. It all really just depends on the project details. So again, we like to just ask the client what they are looking for and then we will be able to give them a personalized response as to things like what is this going to cost. We hope this helps clear up and questions that you may have had about the issues of pricing for SEO services that we provide. Back to Top