Conversion Rates

dataAffiliate marketers are familiar with this term: conversion. It’s one that companies use to lure potential marketers onto their team or encourage firms to rent space for PPC ads. With these folks on their side, companies can reduce their advertising budget and let non-professionals do a lot of the work in exchange for part of the rewards. Blog writers make money by hosting ad space. Affiliates make money based on a percentage of sales related to their promotional efforts.They only get paid if people visit their e-Commerce page directly through the specific link coded to them, and then buy something. Affiliate marketers are not paid for every click that takes them to a web page; only based on purchases and their value. PPC renters pay for every click on their ads.

SEO Strategy

As far as SEO tactics go, affiliate marketing and PPC campaigns are potential winners for both parties. The marketer leads people to the business’s website by running his or her own website; or to the host site with his advertisement. A well-run blog with regular posts and an unaggressive advertising approach can garner a lot of attention.

Many affiliates lack pushiness, but they know lots of people and they manage to interest enough of them in looking at a product even if they don’t buy anything while there. Someone somewhere is bound to make a purchase and the marketer will earn a few dollars from that purchase without doing much work or selling anything directly.

Choosing a Business or a PPC Host

Professionals who promote someone else’s products search for opportunities to make money and juggle several accounts at once. They have created successful blogs, posted banners on forums, and make a living. Firms running PPC campaigns often look to these blogs as places to post their ads. Before selecting which firm to promote, an affiliate must learn about companies’ traffic levels and conversion rates. Those traffic levels are important for ads too, of course.

Traffic refers to how many people visit a website, blog, or social media page. The word indicates how busy a page is but not how many people buy things following a visit or make a call to hire a plumber or landscape gardener.

This is the figure that means most; the one which tells SEO clients how many people who visited a page became customers or clicked on an advertisement. The conversion rate is a percentage of those visits and can appear impressive when compared with others, but viewing traffic on a monthly basis as well supplies the full picture. In other words, a conversion rate of 30% versus 20% looks better until you see that the first one is based on traffic of 3,000 visits per month and the second is based on 15,000 visits monthly. Now which percentage is potentially more lucrative for a would-be affiliate marketer?

Reading Reports

An SEO’s job involves leading people to web pages, PPC campaigns, YouTube videos, social media pages, and blogs. He also visits reporting pages where traffic and conversions are tabulated and is able to interpret what he finds there. Using his services to establish which companies to promote or where to post an ad is a sensible way to create successful strategies.